Heidi’s Swiss Patisserie
Heidi’s Patisseries are a family-run chain of bakeries on the south coast of Hampshire.i-i-design were commissioned to rebrand the business. After market research, we designed a logo to attract new custom, but one that "would still appeal to their existing customer base", inline with the customers' brief. A stylish colour palette of deep red and caramel offered visual appeal in the coffee-shop market. The result, like Heidi’s Patisserie, was friendly and engaging. A flexible theme designed to adapt to any application; from stationery, table menus, packaging, advertising and promotional posters; through to store signage, vehicle livery and cafe barriers.