SHOAL Seaside Living
SHOAL SEASIDE LIVING, who offer a range of seaside-inspired homewares, asked us 'to design a new logo and ecommerce website that captures the nautical theme, and is friendly and engaging'. Our idea was to illustrate a shoal of fishes for the logo design, and combine them with a 'weathered' effect font, and to 'anchor' (sorry!) all the elements we added sun-bleached wooden boards. These provided a creative and fun mix that adapted well to stationery, flyer design, a rubber stamp, a set of A4 posters and an ecommerce website.