i-i-design has 20+ years expertise in producing personality-packed company branding

Project overview

The Harbour Suite facility, based at Portsmouth QA Hospital – allows patients to experience private patient facilities while receiving NHS clinical care.

The Harbour Suite, asked i-i-design to design a logo and branding elements that would be eye-catching and complement the existing NHS brand and guidelines. It was important that their new identity would be flexible and easily implemented across various NHS related marketing. Booklets and a roller banner were part of the marketing assets for the foyer of the suite.

With rooms overlooking Portsmouth Harbour, I represented the theme of the ‘view of the harbour’ with a ‘wave design’ – incorporating the NHS primary blue and a dark purple, for the brand colourway.

Scope of design projects

  • Logo design
  • Brand elements
  • Patient booklet design
  • Roller banner design
Lets's talk

You have come up with a great look for our new branding

I really appreciate your help and I think you have come up with a great look for our new branding, we especially like the side border waves graphics that you have suggested on the letterhead. We can see how well the waves design will adapt to signage, badges, banners, leaflets and other marketing material, its really clean looking and distinctive!

Niki Richards – Private Patient Services Project Manager – The Harbour Suite